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The main goal of the international project, Whole World is to develop an innovative system capable of ensuring an effective raising funds for realization of charitable programs (effective fundraising).
Before telling you about the features of the Fundraising Technologies used in our project, we would like to say a few words about the concept of Fundraising as an inherent process of charity.
Everyone knows the concepts like patron, donator, sponsor, benefactor…
– these are individuals and legal entities donating their funds for charitable purposes or implementation of the programs of various non-profit organizations (NPOs). The difference between them consists only in terms of aid provision: someone donates voluntarily and gratuitously while others under certain conditions.
In order to actively involve such sources of funding to charity, it is necessary to be constantly engaged in their search, hold meetings and special events. The charity foundations should have a staff of experienced employees (fundraising managers) for continuous work on finding and involving the charitable donations. Some foundations are able to do it quite successfully using the existing relationships, while others are unable to involve such employees because of financial constraints.
Therefore, along with the current development of charity, another active group of the charity movement participants has started to segregate itself.
They are called FUNDRAISERS
– the individuals or legal entities involved in the targeted search and engaging the sources of funding into the NPOs.
It is worth to note that the Fundraising is not a charity, and the Fundraiser is not a source of charitable donations.